Perfection Fresh educates with AR

Perfection Fresh has launched an augmented reality (AR) educational experience.

The journey begins by scanning an on-pack QR code which opens a microsite. Its content will educate Perfection Fresh’s customers on the farming environments that are integral to growing the business’ “quality fresh produce”.

The AR experience, developed by The Live Agency in collaboration with Unbnd, also offers its users recipe inspiration, information on taste and flavour, storage tips on keeping produce fresher for longer, and taste pairings.

“We’re always looking for innovative ways to engage consumers on how to make the most of our incredible produce varieties,” says Perfection Fresh Head of Marketing Luke Gibson. “It’s time consumers understand more about where their food comes from and value the amazing eating experiences that different produce varieties can bring.”

Perfection Fresh’s experience is built using web-based augmented reality, meaning there’s no need to download an app to view the AR. Customers just need to scan the QR code that will soon appear on packs of Qukes, Broccolini, Perfection Tomatoes, Calypso Mangoes and more.

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