University of Queensland probiotic drink, Perkii, has announced a partnership with Surf Life Saving Australia (SLSA).
According to Perkii CEO Matt Kowal, SLSA’s drive to save, create and build better Australian lives mirrors his company’s values of innovation, health and inclusiveness.
“As an Australian start-up focused on improved health outcomes, we’ve worked really hard to build a great product for all Australians, available for all Australians,” he said.
“We’re proud of that effort, and now want to show support for SLSA, supporting the incredible work on Australia waterways, and within local communities.”
Adam Weir, the CEO of SLSA, says the not-for-profit has always looked for partners that reflect its own values, and those it believes it can form long-term relationships with.
“In Perkii, we see these characteristics, with a business focused on making change through the better health of Australians,” he said.
Promotion and new products
Perkii says it will be championing SLSA throughout 2019 and 2020. This will be done through Perkii’s media channels, at events and with a range of SLSA probiotic drinks.
Launching early 2020, Perkii will release two SLSA branded flavours: Tropical Splash and Forest Berry. These will be available across major retailers including Coles, Woolworths, Coles Express and Caltex. Funds will be raised with every bottle sold.