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Sunday, September 13, 2026

Pet Circle sale highlights gut health

Pet Circle has launched a new sale, shining a light on the link between gut health and overall wellbeing for dogs and cats. 

Running between 24 February and 9 March, the Pootacular sale gives pet parents up to 30% off food, toileting, clean-up products and more.

Pet Circle says Australians’ love of supplements is no longer confined to their own cupboards. New retail data shows the nation’s wellness boom is now shaping how people care for their pets.

Pet Circle has seen a 400% year-on-year jump in supplement sales, as pet owners increasingly add probiotics, joint support formulas and omega-3s to their regular baskets. This surge, according to the retailer, reflects a growing shift toward preventative health, a trend long established in the human market and now making its mark in pet care.

“The Pootacular sale is a fun way to show pet parents that supporting their pets’ digestive health doesn’t have to be complicated,” says Pet Circle VP Brand Ella Lymbereas.

“With the right nutrition and supplements, pets can enjoy better gut health, less discomfort and happier tummies, every day.”

Featured products in the Pootacular sale include:

  • Up to 15% off Hill’s Science Diet
  • Up to 15% off Ziwi air dried range 
  • Up to 15% off Pro Plan
  • Up to 20% off cat litter – including Breeders’ Choice
  • Up to 15% off ADM Protexin Pro-Kolin+ Probiotic 
  • Up to 20% off Whimzees
  • Up to 30% off Chew and Tug Toys

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