Peters Ice Cream has teamed up with Arnott’s to offer “the taste of some of Australia’s most iconic biscuits” in a range based on Arnott’s Wagon Wheels, Mint Slice, Iced Vovo and Caramel Crowns.
Peters and Arnott’s have a combined heritage of more than 260 years in Australia, and while Arnott’s worked on transferring the flavour of the biscuit, Peters perfected the flavour as a “quality frozen experience”.
The result is described as “four delicious treats suited for old-school Arnott’s lovers, ice-cream sandwich fans and anyone looking for a post dinner treat or snack”.
“It might sound simple, but our biggest challenge was to make sure the flavours were true to the biscuit,” Arnott’s Marketing Manager Claire Kesby-Smith said. “So, when you taste the products in the range, you’re transported to eating your favourite biscuit and can’t help but smile.”
Peters says it is proud to bring a reinvented Aussie classic to consumers.
“We know food evokes a strong sense of memory, and most of us grew up with our favourites in the Arnott’s biscuit range,” Peters Head of Marketing Alicia Munday said. “We hope these four flavours bring back some classic moments as well as spark some friendly competition between the flavours.
“Eating these products feels very nostalgic. It takes you back to your childhood.”
Arnott’s Wagon Wheels sandwich is promoted as “a deliciously cool combination of biscuits, marshmallow, jam and chocolate”, and Arnott’s Mint Slice as “a refreshing take on the iconic and much loved biscuit”.
There will also be two new 470ml tubs containing the flavours of Arnott’s Iced Vovo – a “medley of vanilla biscuit, coconut and raspberry”; and Arnott’s Caramel Crowns – a “popular mix of gooey caramel and chocolate-coated biscuit”.
All flavours will be available from Coles, Woolworths and independent grocery stores across the country from August. Wagon Wheels will also be available in convenience stores.