Tuesday, May 21, 2024

Pine O Cleen and Red Cross partnership continues

Pine O Cleen has entered its second year of partnership with the Australian Red Cross.

‘The Cleen Up Program’ is a three-year commitment addressing the growing need for a sustained and long-term approach to disaster recovery.

The program most recently supported those impacted by Tropical Cyclone Jasper in December and the heavy rainfall and flooding that hit Far North Queensland soon after.

To assist with the clean-up in these communities, Pine O Cleen supplied cleaning and hygiene products for individuals to use within their homes and for Emergency Services Australian Red Cross volunteers to utilise at community spaces and recovery centres.

Queensland State Manager of Emergency Services Collin Sivalingum says that while the recovery process is incredibly complex, and each disaster requires a different response, hygiene plays an important role in these efforts.

“Our partnership with Pine O Cleen means we are well equipped with hygiene and cleaning products throughout our recovery centres, which helps ensure better health and wellbeing for our community members and the organisations involved in the response and recovery efforts,” he says.

“Australian Red Cross isn’t just there in the days or weeks after a major disaster. Long-term support in the months and years afterwards is crucial to help build resilience within communities and give them the best chance of recovery.”

In April, customers can get involved and help support the Cleen Up Program by purchasing any Pine O Cleen product at Coles in-store and online. This purchase will contribute to a donation to the Australian Red Cross of up to $100,000, to directly support communities impacted by disasters and other emergencies in Australia.

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