Disinfectant brand Pine O Cleen has entered another year of its successful partnership with Australian Red Cross, reinforcing their shared commitment to supporting Australian’s, during and after disaster strikes.

Through the ‘Cleen Up Program’, Pine O Cleen provides Australian Red Cross with financial support and cleaning products to help communities recover from natural disasters and extreme weather events. The program supports recovery efforts by easing some practical burdens for affected households, while helping communities connect and rebuild following disaster. 

“The increasing frequency and severity of disasters across Australia highlights the importance of strong partnerships that support communities throughout the recovery process,” said Australian Red Cross Director of Emergency Services, Resilience & Recovery, Nichola Krey.

“Pine O Cleen’s ongoing commitment through the ‘Cleen Up Program’ helps ensure Australian Red Cross can provide practical support where it’s needed most.”

This July, every customer who purchases any Pine O Cleen product at Coles instore or online will be participating in and supporting the ‘Cleen Up Program’. This contributes towards Australian Red Cross’s vital work in supporting communities impacted by natural disasters and other extreme weather emergencies in Australia, with a monetary donation of $100,000.

“For more than 70 years, Pine O Cleen has helped Australians clean up life’s messes in their own homes,” said Head of Sustainability at Reckitt Australia, Laurie Ferland-Caouette.

“Through our partnership with Australian Red Cross, we’re proud to extend that support beyond the home and into communities recovering from some of their most challenging moments.” Since December 2022, Reckitt has supported Australian Red Cross humanitarian work with up to $400,000 in monetary donations and has provided cleaning supplies to disaster-impacted communities across the country.