Plant-based products go premium as consumer interest rises, says GlobalData

Media Release

January 24, 2020

As we are in the midst of Veganuary, consumer interest in plant-based products has gone beyond product origin into product quality. Consumer survey research from 2019 Q3* shows that the majority of respondents, equating to 71% of global consumers, find plant-based food/drink products somewhat/very appealing, according to leading data and analytics company GlobalData.

Ramsey Baghdadi, Consumer Analyst with GlobalData, comments: “The growing interest in plant-based foods can be exemplified by the vegan-friendly and nutritionally rich brand Huel introducing its premium vegan product range, Huel Black Edition. This has secured a multimillion investment, which will be put forward to increase its product premium line. Such interest shown by consumers worldwide suggests a bright future for brands that are incorporating plant-based ingredients in this market.”

* GlobalData Global Consumer Survey Q3 2019

Source: GlobalData.

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