Saturday, April 13, 2024

Plant-based snack attack

Vegan cheese brand BioCheese has expanded its range with a snacking line featuring plant-based deli slices.

The new lines include BioCheese’s Cheddar Flavour Slices alongside “never-been-seen-before, clean-label, plant-based” deli slices in Mild Salami and Ham varieties. They also feature gluten-free crackers made from brown rice.

Available for purchase at select Woolworths stores nationally, the line was launched this month in response to growing consumer demand for convenient plant-based products. The new lines join the brand’s existing snacking product – BioCheese Cheddar and Cracker Snack Pack.

CEO Vicky Pappas says BioCheese hopes to further expand the ranges availability into more stores soon.

“The long-term success of BioCheese is founded on our consumers wants and needs being front of mind. Doing so has allowed us to consistently be first-to-market with innovative, value-driven products in the dairy-free space,” she says.

“Launching additional snacking options, which included our own flavourful and functional plant-based deli slices, was a natural brand extension”.

BioCheese is also launching its first Vintage-style product. Described as “deliciously crumbly and with protein,” this product will also be available at select Woolworths stores nationally.

“We are proud to be bringing these products to market in partnership with Woolworths. Together, we are committed to increasing the availability of plant-based products – the future of food.”

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