According to data and analysis company, GlobalData, 35 per cent of shoppers are more likely to purchase products with plastic-free packaging compared to products with recycled plastic.
Refill service
“Many brands and supermarket chains have either chosen to introduce packaging with reduced or recycled plastic such as Solero’s first wrapper-less multipack, or remove plastic packaging completely as with Morrisons roll-out of “buy bagless” fruit and vegetable aisles and Waitrose’s recent “unpackaged” refill trial,” Consumer Analyst at GlobalData, George Henry said.
Reportedly, GlobalData’s August 2019 survey has revealed that 71.3 per cent of consumers would be willing to use a similar refill service, to the refill trial at Waitrose.
Government project
According to Mr Henry, the UK government is investing £60m to create new forms of biodegradable packaging, however this may be impacted by consumers who are “influenced more by products without any plastic than biodegradable alternatives”.
Said to be the largest investment in a single project, the £60m from British the taxpayer is expected to be complemented by £149m from private business.
“… the UK government has forced greener changes as a matter of national urgency,” said Mr Henry.
“Whether or not the biodegradable packaging route will set well with consumers is still to be seen.”
