The industry’s ‘best of the best’ were honoured at 2015 POPAI Marketing at Retail Awards at Doltone House in Sydney on September 8.
Active Display Group, The Creative Shop, Gush Creative and id8 took out four of the major awards in an evening that celebrated excellence and innovation in a rapidly changing retail environment.
POPAI General Manager Lee McClymont says award entries in 2015 were the most diverse and innovative in the 15-year history of the awards.
“The retail environment is changing at breakneck speed, with the integration of new technologies and shoppers that are more sophisticated than ever,” she said. “The industry is getting even more creative as a result.
“The breadth, scope and sheer ingenuity of the entries this year show that Australia remains a major player in the marketing at retail industry worldwide. It’s very exciting.”
Winners of the major Best in Industry POPAI Awards were:
Best Design and Innovation Award:
- Active Display Group for Walt Disney Studios.
- Myer Disney Princess Shop in Shop.
Best Shopper Experience Award:
- The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge.
Best Permanent Display Award:
- Gush Creative for Sonos, Sonos Wireless Speaker Display.
Best Temporary Display Award:
- id8 Studio for Brown-Forman, Jack Daniel’s Christmas Tree.
Inaugural People’s Choice Award:
- Double Impact Displays with D’Fine Creative, for the Body Shop – The Body Shop Hemp Campaign Window Display.
Inaugural POPAI Packing Room Award:
- id8 Studio for HarperCollins, Dr Seuss and Usborne Reinvention.
The Tom Harris Award:
- The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
“This year we expanded the awards in line with the shift towards retail and shopper experience, and the growing role of digital and technology,” Ms McClymont said. “The scope of the awards entries shows just how far the industry has come. Huge congratulations to all the winners, and to the entire industry for continuing to respond and to lead.”.
A full list of the winners across all 24 categories, encompassing physical store, POP campaigns and shopper experience programs – including integrated campaigns and digital technologies – can be found at www.popai.com.au (in announcements for Bronze, Silver, Gold and Pinnacle Awards on the news pages).
The 2015 Marketing at Retail Awards were presented in conjunction with the 2015 Marketing at Retail Expo. Judging panels were comprised of more than 60 industry-leading retailers, brand marketers and suppliers.
