Entries are now open for POPAI’s yearly Marketing at Retail Awards, with the best in Australian retail marketing campaigns to be recognised across 26 categories, covering physical displays and shopper experience.
The prestigious awards recognise and reward best practice, innovation and excellence in retail and shopper marketing. Open to both POPAI members and non-members, entrants vie for the distinguished gold, silver and bronze ‘Indian’ – a tribute to the first in-store marketing in the US, the Cigar Store Indian, more than 50 years ago.
As well as gold, silver and bronze, POPAI’s highest honour, the Tom Harris Marketing at Retail Award (named after POPAI ANZ founder Tom Harris) is selected from gold winners. Other ‘pinnacle’ awards are given for excellence in design and innovation, shopper experience, and the ‘best of the best’ in both permanent and temporary display.
Last month, four Australian POPAI ANZ 2016 gold-award winners were crowned the best in the world in their respective categories at the Shop! Global Awards at EuroShop in Germany.
POPAI ANZ General Manager Carla Bridge says the region is one of the world’s strongest in retail marketing campaigns.
“POPAI ANZ’s Marketing@Retail Awards are the top recognition of success for the Australian and New Zealand retail marketing industry, with the awards last year receiving more than 165 entries,” she said. “While there are plenty of retail award programs, there are none quite like the POPAI Awards, which specifically recognise retailers and brands for creativity, innovation and excellence in marketing.”
Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers and retailers are eligible to enter the awards. In 2017, a new award for field marketing excellence has also been introduced.
Award entries are open from April 10 to July 17. Entries must have been in market in the period between July 1, 2016 and June 30, 2017. Awards criteria, and step-by-step guides on how to enter the awards online, are available at www.popai.com.au/awards.
Winners will be announced at retail marketing’s night of nights, the POPAI Awards Gala Dinner, on October 12. Tickets can be bought at www.popai.com.au/what-we-do/events/awards-gala-dinner.