Pringles has teamed up with Budgy Smuggler to create a collection of swimwear and beach accessories.
The limited-edition Pringles x Budgy Smuggler range brings together men’s and women’s swimwear – including a bikini and one piece for women – plus accessories such as bucket hats, towels, and a stubby holder that clips a Pringles can straight onto the new swimwear.
Tomorrow (17 January), between 9am and 6pm, Pringles will celebrate the launch by taking over Budgy Smuggler’s Manly shop in Sydney and turning it into a Pringles beach party, with a chance to grab some free Pringles. The brand will also be giving away 20 ultimate Pringles x Budgy Smuggler Summer Celebration Kits, each including a pre-chosen swimwear piece, bucket hat, towel, stubby holder, and, of course, some Pringles.
Ileana Andrei, Senior Brand Manager for Salty Snacks at Pringles, says summer is all about big energy and making the most of every moment, and this collaboration with Budgy Smuggler captures that spirit perfectly.
“Pringles and Budgy Smuggler are both bold, fun brands that don’t take themselves too seriously, so bringing our worlds together was a natural fit,” she says.
“The Manly store takeover is our way of welcoming Aussies to celebrate summer with us, and we can’t wait to see Sydneysiders rocking their favourite flavours on the sand with the new collection.”
Adam Linforth, Chief Smuggler at Budgy Smuggler, says Budgy Smuggler is all about bold, cheeky beach style, so it was a no-brainer to team up with Pringles that’s equally as fun and flavourful in the snack world.
“This collection is loud, playful and made for the Aussie summer – whether you’re swimming laps, strutting your stuff along the sand or kicking back with mates on the beach,” he says.
“The Manly store takeover is going to be an epic day, and we’re excited to welcome Pringles fans and locals into the Budgy Smuggler world.”
Available from 17 January, the Pringles x Budgy Smuggler limited-edition collection can be purchased online at budgysmuggler.com.au or in-store at Budgy Smuggler Manly, Bondi and Kotara, while stocks last.
