New-look Australian personal care brand Priya now includes mass-balance certified sustainable palm oil.
The Australian owned and operated company has engaged and will be annually audited against the principles and guidelines of the Roundtable on Sustainable Palm Oil, the only world-recognised governing body for palm oil use.
Priya Marketing Manager Georgie Scott said Priya was among only a handful of personal care products available on Australian supermarket shelves using certified sustainable palm oil in its soaps.
“Approximately 80 per cent of supermarket soap products available here use palm oil because it lathers so beautifully, but very few use sustainable palm oil,” she said. “We’re proud to be one of the first to take the first step on this mindful journey.
“For small companies such as Priya, using sustainable palm oil increases costs throughout the supply chain. However, because we’re committed to doing the right thing and providing consumers with an ethical product, Priya absorbs those costs.”
There are now 10 products in the Priya range, including three new soaps. These are the premium-sized Natural Coconut Milk and Natural Macadamia Oil Body Balance Soap Slabs in 250g bars and Natural Tea Tree Oil Body Balance Bar in 100g.
Ms Scott said Priya consumers were generally health-conscious women aged between 20 and 50 who cared about the origins of their products and the environment.
“They’re busy, active women who don’t have time to shop around, and who like the idea of being able to buy a premium product at the supermarket,” she said.
Priya, which means “beloved” in Sanskrit, says the company is based on a philosophy of self-nurturing and mindfulness, which is applied throughout the production phase. All products are made in small batches and the soaps are also triple French-milled for a rich and silky lather.
