Wednesday, June 19, 2024

Procter & Gamble partners with Mardi Gras

Procter & Gamble (P&G) Australia has announced a three-year partnership as major sponsor with Sydney Gay and Lesbian Mardi Gras.

The ongoing partnership to support the LGBTQIA+ community is said to be grounded in P&G’s equality and inclusion mission to create a company and a world where:

  • Equality and inclusion is achievable for all
  • Respect and inclusion are the cornerstones of its culture
  • Equal access and opportunity to learn, grow, succeed and thrive are available to everyone

To bring this mission to life, the partnership will see P&G continue to build on its Acts of Good program launched in 2021, as part of the company’s commitment to ‘lead with love’. In 2022, this will see P&G and its brands help tackle the issue of bullying amongst LGBTQIA+ youth.

Working with LGBTQIA+ youth charity, Minus18, P&G will create LGBTQIA+ education packs that will reach and be distributed to 1250 schools across Australia. The packs will be funded through a retail program involving Pantene, Oral-B, Gillette, Olay and Fairy in Woolworths between February and March.

In parallel, Pantene and Olay, with Chemist Warehouse, will support up to 150,000 Australians by providing free access to anti-bullying resources through Minus18’s website.

“We are proud to partner with Sydney Mardi Gras, to help bring visibility, raise awareness and break down bias for the LGBTQIA+ community,” says Manager P&G Australia and New Zealand Senior Vice President & General Manager Kumar Venkatasubramanian.

“We are committed to championing LGBTQIA+ visibility that accurately and authentically portrays sexual orientation, gender identity and expression.”

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