Tuesday, June 18, 2024

Profiling prophylactic buyers

At 11 per cent, the proportion of Australian adults buying condoms in any given six-month period remains unchanged since 2011, with 59 per cent of total purchasers being men and 41 per cent women, the latest findings from Roy Morgan Research reveal.

Australians aged between 25 and 34 remain the most likely age group to buy condoms in an average six months (27 per cent of men, 21 per cent of women), followed by the 18-24 bracket (25 per cent of men, 15 per cent of women).

As might be expected, relationship status has some influence on whether someone buys condoms or not. People who are engaged/planning to marry (20 per cent), single (17 per cent), or in a de facto relationship (15 per cent) are above average for buying prophylactics, while those who are married (nine per cent), separated (six per cent), divorced (three per cent) or widowed (one per cent) are less likely to do so.

One of the segments most likely to buy condoms is parents with kids aged under 16 at home (16 per cent), particularly those whose children are really young: 27 per cent of parents with infants aged two and under and 20 per cent of those with children aged three to five buy condoms in an average six months, with the proportion decreasing among parents of older children.

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