Thursday, April 25, 2024

Putting principles before profit

Fry Family Food Co first launched in the early 1990s, and has now conquered challenges, and kicked business goals, paving the way for plant-based products.

“This innovative idea, and the family’s commitment to eating kindly (and helping change the food system to a less impactful one), has seen Fry’s grow from the family’s kitchen into a global supplier of plant-based products that include meatless burgers, sausages, schnitzel, nuggets, seafood, mince and more,” co-founder of The Fry Family Food Co Tammy Fry says.

The vision and driving force behind The Fry Family Food Co is, “principles before profit”.

Popular products and trends

Fry’s has experienced great growth over recent years, 30% to 40% year on year, and “more recently, due to a change in consumers’ buying habits during the early days of the pandemic, it saw the same 30% to 40% growth in March 2020 alone.

“Consumers are certainly taking advantage of the wealth of plant-based options on the market,” explains Ms Fry.

“Australian consumers are particular fans of Fry’s Soy & Linseed Schnitzel, the Sausage Rolls and our Chicken-Style Nuggets.”

Keeping up with the community

Fry’s Family Food Co also delivers on social and environmental aid.

In early 2021, Fry’s partnered with marine conservation organisation Sea Shepherd to help protect sea life. As part of this partnership, Fry’s will be donating up to $15,000 to the conservation organisation from the sales of the Fry’s Fish-Style Fillets to support worldwide marine conservation efforts.

Read the full company profile in the August issue of Retail World

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