Australian data science and artificial intelligence (AI) business, Quantium has launched a new AI-driven FMCG insights platform.
This will be initially offered to Quantium’s high value customers prior to broader roll out later in 2020.
By conducting proactive analysis to determine trends in supermarket shopping data, the platform is expected to help businesses make better, faster and more consumer-centric decisions.
“We are incredibly excited to bring this FMCG AI insights platform to market,” said Quantium’s Executive for FMCG, Karl Miklis.
“Scan data is the pulse of shoppers. It tells us what they purchase, when they buy and in what format, and the price they were willing to pay.”
Quantium’s new AI platform will automate the arduous manual process of extracting and analysing data.
The AI platform will also alert its users when there are important changes in the market rather than relying on them to seek these out.
Mr Miklis adds that the new platform will automate the entire process and free up “executives and insights professionals to make winning decisions in the marketplace”.
Harnessing an industry-leading scan dataset that comprises trillions of data points, the platform is expected to deliver unrivalled insights into consumer behaviour.
“Our AI platform will help brands respond to changes in the marketplace more quickly, whether they be consumer or competitor driven, and with speed to market so crucial, we are confident our customers will see real commercial value from day one,” Mr Miklis said.