Thursday, July 25, 2024

Red Bull launches açaí edition

The infamous açaí berry hit the mainstream in Australia more than eight years ago, and has since become a staple ingredient in almost every smoothie bowl ordered across the country.

Açaí has a very distinct taste and now fans of the berry can enjoy Red Bull The Purple Edition with Açaí Berry taste, that “vitalises body and mind”.

As the first sugar free variant in the Editions family, Red Bull The Purple Edition is the sixth product in the range.

Available in all major supermarkets, independents and convenience stores in the signature 250ml can in singles, Red Bull The Purple Edition Sugarfree aims to drive continued growth of flavour options in Australia and to offer consumers variety and choice.

To celebrate the launch, top Red Bull athletes such as Mick Fanning, Scotty James, Jess Fox, Toby Price and Rhiannan Iffland appear in a new video poking some light-hearted fun at the many ways Aussies pronounce açaí. To view, click here.

The Red Bull Editions range combines the Wings of Red Bull Energy Drink in flavour variants including Apricot-Strawberry, Tropical Fruits, Pomegranate, Watermelon, Dragonfruit and now Açaí.

“Red Bull sold a staggering 9.804 billion cans worldwide last year, representing impressive growth of more than 24%. The brand attributes this growth to ongoing brand investment and outstanding sales performance in almost every market Red Bull operates in worldwide,” according to the brand.

“Red Bull Energy Drink is a functional beverage giving you wiiings whenever you need them.”

For more information, visit Red Bull Australia, TikTok, Instagram, Twitter, and Facebook.


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