Red Bull has released two new limited-edition releases – Red Bull Summer Edition: Sudachi Lime and Red Bull Cherry Edition Sugarfree: Cherry Sakura.

Already achieving “cult status” overseas, Red Bull Summer Edition: Sudachi Lime has sparked a wave of excitement online, while Red Bull Cherry Edition Sugarfree has built such “a devoted following” that consumers have called for it to become a permanent addition to the Red Bull Editions line-up.

Red Bull Summer Edition: Sudachi Lime delivers a burst of vibrant citrus in a striking summer sun yellow can. It features zesty tastes of sour-sweet sudachi from Japan, familiar lime and a subtle hint of pomelo, rounded out with citrus peel.

Red Bull Cherry Edition Sugarfree reveals a delicate blend of sweet Cherry Sakura with notes of almond and floral cherry blossom. The same Wings of Red Bull Energy Drink, with zero sugar.

Red Bull athlete and Aussie Skateboarder Rome Collyer was among the first Australians to try the new Editions.

“Wow, I rate the Cherry Sakura Sugarfree version. It’s perfect for a 3pm pick me up and tastes like a cheeky Cherry treat. As for the Sumer Edition with Sudachi Lime, it’s probably my favourite Edition, ever. I’d drink that all day every day. Whenever it’s hot, this is the one to drink, for sure. It’s really refreshing.”

Red Bull Editions offer a range of bold flavours for every palate and occasion, while delivering the same functional benefits of Red Bull Energy Drink. In Australia, the Red Bull Editions line-up also includes The Red Edition, The Tropical Edition, The Pink Edition Sugarfree, The Peach Edition, The Blue Edition and The Lilac Edition Sugarfree.

Red Bull Summer Edition and Red Bull Cherry Edition Sugarfree are available at 7-Eleven stores, ahead of a broader rollout across major retailers from August.