Australian gourmet snackfood brand Red Rock Deli launched what it claims is the nation’s first pop-up personalised-crisp store at Westfield Sydney this week.
The brand says shoppers have the unique opportunity to choose their preferred flavour combination, being guided through an interactive step-by-step process before creating personalised labels for their own crisps.
The crisps are presented in “premium, sleek packaging” to take home or share with friends as gifts.
“At Red Rock Deli, we’re proud of creating special taste experiences and flavour combinations that capture consumers’ imaginations,” a spokesperson said.
“This time, with the help of our flavour experts, we encourage the food curious to embark on a journey that is the first of its kind in Australia. The availability of unique and innovative crisp flavour combinations certainly won’t disappoint.”
Red Rock Deli Taste Space will be open during Westfield Sydney trading hours until October 29.