Red Rock Deli has launched a new flavour, Spicy Chilli Sriracha, promoted as the “hottest release of the year”.
According to the brand, the chip is “bursting with bold and complex flavours that perfectly balances heat, flavour, and crunch”.
Red Rock Deli says it uses the “finest” potatoes harvested from Australian farms, roughly cut and slow-cooked for the “most delectable crunch”, then seasoned with the “spicy kick” of sriracha that “brings the heat with a complex layer of tangy-sweet undertones and kick of garlic and paprika”.
To give Australians even more sriracha, Red Rock Deli created a nationwide sriracha spice-line, a text-and-delivery ‘hot-line’ for spice enthusiasts to get their hands on a “super” limited-edition sriracha kit and to try the new flavour before it hit shelves. Between 4 and 7 February, Australians could text ‘Red Rock Deli’ to +61 458 HOT HOT (0458 468 468) to receive the goodies.
The new flavour officially hits stores from today (10 February), joining the core Red Rock Deli range. Spicy Chilli Sriracha will be available at Coles and independent supermarkets across the country.