Auckland-based FMCG brand incubator Red Shoots, founded by Rhona Mackenzie and James Sweetbaum, has announced a $1 million retail partnership with Coles.
Red Shoot’s Daily Good’s Immunity Shots, which are made in NZ, will be stocked in more than 700 stores nationally from mid-September, marking a major milestone for Red Shoots.
Red Shoots (Daily Good) co-Founder Rhona MacKenzie says: “We’re thrilled to have secured a retail partnership with Coles, one of Australia’s largest retailers. We’re confident that Coles’ consumers will love our premium Immunity Shots, which meet the growing demand for ‘food as medicine’ that supports immune health. As a purpose-led brand that was created to ‘do good’, this will further enable us to support our partner farm in Fiji, Ranadi Organics, and the vital women focused impact work that they do.”
Ranadi Organics provides USDA-certified Organic Fijian Turmeric and Ginger for Daily Good’s products. In turn, the proceeds from Daily Good help to provide a commercially viable source of income for Ranadi Organics, which allows them to continue to drive scale for their impact work, which supports rural Fijian women within their community.
Formulated with super organic superfoods, Daily Good’s Immunity Shots provide “a well-rounded health boost and support immunity naturally. They are gluten-free, dairy-free, and have no added fillers,” combining Organic Fijian Ginger, premium NZ Manuka Honey, Lemon Juice, and Organic Apple Cider Vinegar in every bottle. The additional flavours are then bolstered with Organic Fijian Turmeric and Organic Blackcurrant.
Flavours within the range include Daily Good Organic Fiji Turmeric Immunity Shots; Daily Good Organic Blackcurrant Immunity Shots; and Daily Good Organic Fiji Ginger Immunity Shots.
Daily Good is priced from $19 and is available in NZ in the Countdown stores in the Health Food aisle or can be purchased online through HealthPost or dailygood.co.nz. In Australia, Daily Good is available from Woolworths and Coles (from mid-September).