Monday, July 22, 2024

Reduced sugar snakes slither into stores

The Natural Confectionery Co has launched a better-for-you version of its popular Aussie made jelly lolly, Snakes, as part of its newly launched 50% Less Sugar range.

The Natural Confectionery Co 50% Less Sugar Snakes, come in a fun slithery snake shape and are bursting with five delicious fruit flavours including Raspberry, Blackcurrant, Boysenberry, Mango, and Lime.

They are the latest addition to the brand’s 4.5 Health Star Rated lolly range, containing 50% less sugar compared to the average amount of sugar present in leading candy jelly products.

Containing no artificial colours, flavours or sweeteners, the Aussie-made confectionery range is said to cater to the increasing demand for reduced sugar snacking options.

“We are excited to expand The Natural Confectionery Co 50% Less Sugar* range with the introduction of an all-time Aussie favourite, Snakes,” says Ben Wicks, Vice President Marketing Australia & New Zealand at Mondelēz International.

“This product brings one of Australia’s most loved lollies into a better-for-you option, serving the growing consumer interest in reduced sugar lollies, while still tasting great.”

The New Natural Confectionery Co 50% Less Sugar Snakes lollies will be rolling into supermarkets nationwide from July 2024 for RRP $5.

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