Research from Colmar Brunton has shown that ‘Australian made’ has moved to the third most looked for statement on product labels, behind price and price per kilogram.
Australian Made Campaign Chief Executive Ian Harrison says it proves Australian consumer do want to buy genuine Australians produce.
“The finding that an ‘Australian Made’ claim ranks second behind price factors in the information shoppers are looking for clearly establishes that they want to know where their food is coming from and where products are made,” he said. “Primarily, they want to buy Australian made and Australian grown.
“The ‘Australian Made, Australian Grown’ logo provides that immediate connection and gives Australian consumers confidence and trust that what they’re buying is, in fact, from Australia.”
Recent changes to country-of-origin food labelling in Australia mean that the ‘Australian Made, Australian Grown’ kangaroo logo, along with a bar chart and statement showing what proportion of ingredients come from Australia, will feature on most food products produced for sale in Australia.