Thursday, May 30, 2024

Retail Safari secures leading retail marketing operator

Retail marketing agency Retail Safari – part of CPM Australia – has appointed one of the industry’s leading retail marketing operators, Nabih Awad, as Group Account Director.

Mr Awad’s appointment consolidates CPM’s leadership team and its ongoing commitment in helping Australia’s top organisations by generating sales, growing their brands and building lasting connections with their consumers. Leading initiatives of strategy, sales and merchandising operations, Mr Awad’s primary focus will be to strengthen the consumer electronics portfolio direction for the agency going into 2016.

CPM’s MD, Andrew Potter, says Mr Awad’s proven expertise and skills adds new depth to his executive team, forming part of a larger plan to hire only best-in-class practitioners, and would continue to position CPM as one of Australia’s leading outsourced sales and retail services agencies.

Previously, as director of field operations for Crossmark, Mr Awad managed their national field operations and developed retail activation strategies for leading brands such as Universal Sony Pictures, Apple, Nokia Care, Telstra, Logitech, BIG W and Woolworths.

Mr Awad says that CPM’s unique culture is one that drives successful commercial results and is looking forward to being part of the agency’s success.

“My significant retail expertise across in-field management, merchandising operations, and in-store execution sits well with CPM’s client roster and I’m looking forward to being a key driver in helping clients in generating sales and strengthening their brands,” he said.

“I joined the agency because of the quality of their people, work and knowledge-sharing culture. From what I can see, their retail solutions are backed by insight-driven consumer strategies and global experience. I’m looking forward to being a part of a global team that offers a local solution.”

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