Following success in the US and the UK, antiperspirant and deodorant brand Rexona is bringing its latest innovation down under: Rexona Whole Body Deodorant.

Designed to prevent and neutralise odour beyond the underarms, the range offers all-day protection whether it’s for thighs, backs, feet or boobs.

“Let’s face it, we don’t just smell under our pits,” said Anna Tracey, Personal Care Director at Unilever. “That’s why we created Rexona Whole Body Deodorant – the first of its kind in Australia. It’s designed to deliver whole body odour protection, from your back to your feet.”

Available in two formats – a fuss-free spray for use on the back, chest and feet, plus an innovative cream for controlled application in delicate areas –  both formulas are aluminium-free, dermatologically tested and designed to be gentle on skin while delivering up to 72 hours of whole body odour protection.

To support the category launch, the queen of how-to’s, Martha Stewart, bares all in her most surprising how-to yet, revealing the secret to smelling fresh everywhere. 

“In a place like Australia, where the sun is always shining and life moves fast, staying fresh from morning to night can be quite the challenge,” said Rexona ambassador Martha Stewart. “As the queen of how-tos, I loved the idea of showing Australians how to stay fresh with Rexona’s Whole Body Deodorant. It won’t let you down, wherever you smell.”

Ms Tracey said teaming up with Martha Stewart was truly a match made in freshness heaven.

“Martha has built her legacy on showing people how to care for every corner of their lives and now she’s surprising Australians with her secret to smelling fresh everywhere: Rexona Whole Body Deodorant,” she said.

Rexona Whole Body Deodorant is available at major retailers from RRP $12.50 for the spray and RRP $14 for the cream.