Food manufacturer Rinoldi has been partnering with Rural Aid since 2020. It recently reached a significant milestone with over $1 million dollars donated to the charity.

Rural Aid is Australia’s leading charity supporting farmers, their families and rural communities. Across the country, they provide practical, timely and meaningful assistance through a team of passionate, committed professionals who understand the unique pressures of rural life.

Rural Aid’s initiatives support its vision that farmers, their families and rural communities are strong, connected and supported when faced with disasters and adversity.

Rinoldi chose to partner with Rural Aid as a concrete way to give back to Australian farming communities, having a long history of working closely with Australian farmers to source the premium Australian wheat that is used to produce its award-winning pasta and flour.

“As a family-owned Australian business who works closely with Australian farmers, the partnership with Rural Aid was a natural fit for us,” said Bill Quayle, owner and Director at Rinoldi.

“It means a lot to us to be able to give back and we look forward to continuing to support rural communities.”

Farm Recovery

Rinoldi had the opportunity to witness firsthand how Rural Aid makes a direct impact to farming communities by recently attending a Farm Recovery event in drought-affected Eudunda in South Australia.

Rinoldi’s team had the privilege to meet with Australian farmers who shared their experience and the harsh reality of facing natural disasters like drought, as well as interviewing Rural Aid volunteers and Rural Aid Counsellors.

From going through extended drought in 2025 to being under flood watch in recent weeks, farmers constantly have to adapt to changing conditions, and Rural Aid is there to support them when they need it most.

Supporting Aussie farmers

Rinoldi donates 10c per pack sold to Rural Aid. Its range of products that support the charity include:

• Vetta x Rural Aid Pasta 750g (RRP $2.50)
• Vetta SMART Protein Flour (RRP $4.50)
• The Kind Harvest Co. Flour 1kg (RRP $2.70)
• The Kind Harvest Co. Flour 2kg (RRP $4.50)
• CarePantry Flour 1kg (RRP $2.50)

“Rural Aid is deeply thankful for the ongoing support of Rinoldi, one of our longest-standing and most valued partners. Their trust in Australian farmers to produce world-class wheat, and their commitment to giving back, makes this partnership especially meaningful,” said Rural Aid CEO, John Warlters.

“Contributions like theirs allow us to provide essential support to farmers in need, from on-the-ground assistance to wellbeing services, helping keep rural communities strong.”