Metcash, Australia’s “largest” wholesaler and service provider to independent businesses, has announced that Romeo’s Retail Group has joined the LocalEyes Retail Media Network, marking a significant milestone in the network’s growth.

As part of this partnership, 11 Romeo’s IGA stores across New South Wales now feature in-store digital screens, enabling brands to connect with local shoppers, with the right products, at the right time.  These 11 locations offer some of the highest footfall locations within the IGA network.

Romeo’s Retail Group joins over 500 independent retailers across food, liquor and hardware, signed on to the LocalEyes network, further expanding the reach and impact of the retail media platform.

Romeo’s Retail Group Company Director Joseph Romeo said: “We’re proud to partner with Metcash on the LocalEyes Retail Media Network. These screens give us a new way to engage local shoppers and create value for our stores, while supporting suppliers to connect with shoppers in a meaningful way.”

Metcash Group Chief Growth Officer Danielle Jenkinson said: “Romeo’s joining LocalEyes is a major milestone. It demonstrates the strength of the network and the opportunity for independent retailers to benefit from retail media. We’re delighted by the retailer support we’ve received early in the network’s rollout. By working together, we’re helping independents compete in a space traditionally dominated by large corporates.”

The rollout of the LocalEyes Retail Media Network continues on track, with more than 500 screens already installed and operating across the network, and a total of 750 screens scheduled to be in place by the end of FY26.