Wednesday, February 28, 2024

Rosella unveils new look in sustainable Tetra Pak packaging

Iconic Australian food brand Rosella has partnered with global food packaging company Tetra Pak to release four new flavours of Classic Soups and make the switch from cans to the Tetra Recart package, the solution with the lowest CO2 footprint in the market. It offers consumers a variety of advantages, including portability, easy opening and pouring.

Available in four new flavours – Condensed Tomato, Tomato Roasted Pepper, Delicious Carrot & Potato, and Creamy Pumpkin – Rosella’s new line of Classic Soups will be the “first” product in Australia to be packaged in the carton-based Tetra Recart package.

“The Tetra Recart package has up to six times less impact on the environment compared to cans*, is easier to open, and maintains freshness and keeps food safe at room temperature, all without the need for any preservatives. The package also helps reduce costs and environmental impact for retailers and distributors as it weighs 60% less than cans and is designed to occupy up to 30% less space on shelves and 20% less space in transport vehicles.”

The Tetra Recart package is the first retortable carton designed for shelf-stable food products with ingredients of almost any size such as vegetables, tomatoes, beans, baked beans, sauces, soups, ready meals traditionally filled in cans, glass jars or pouches.​​​​​​​

Rosella CEO Michael Bartholomew says: “I am immensely proud of what we have been able to achieve in partnership with Tetra Pak with the relaunch of the Rosella Soup range. Our switch to the Tetra Recart package allows us to reduce our environmental footprint and contribute to a more circular economy, while also delivering the classic taste of Rosella’s iconic soups for Aussies to enjoy.”

Tetra Pak Australia and New Zealand Managing Director Andrew Pooch says: “There is a lot of focus on end-of-life at the moment, but in reality over 99% of packaging impact to climate change has occurred before products hit the shelf. We are thrilled to be playing a role in the transformational journey of an iconic homegrown brand like Rosella by helping their products become more sustainable. It’s great to see Rosella be the first brand in the Australian market to make the switch to Tetra Recart packages.”

As a wholly Australian family-owned company for over 125 years, Rosella has grown to become an Aussie favourite through its range of soups, sauces, chutneys, relishes and pickled onions.

Rosella Condensed Tomato soup is available nationally at Woolworths and Coles, while the Tomato Roasted Pepper, Delicious Carrot & Potato, and Creamy Pumpkin flavours are available nationally at Coles. The Rosella Soup Range will also be ranged at selected independent supermarkets.

Source: * LCA of Beverage and Food Packaging in Australia and New Zealand,’ 9 September 2020; thinkstep Ltd.

Related Articles

Stay Connected


Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.