Premium salon-performing hair care brand gives everyday Australians access to affordable, quality hair care products.
Formulated by industry-leading experts, People Haircare was created by co-founders Katherine Ruiz and Matt John, directors of branding agency Anatomy StudiosTM with the intention of making high quality, salon-performing hair care products that are accessible and affordable for Aussies through supermarkets nationally.
People was created to fill the gap in salon-performing, affordable and accessible hair care in supermarkets. With its “highly-effective, beautifully designed and ethically made products,” People Haircare has something for everyone and every hair type.
At a $16.00 price point, People Haircare is proving that salon-performance doesn’t need to be overly pricey. “The results speak for themselves, selling a bottle a minute since launching,” according to the brand.
“I’ve found it frustrating that premium haircare has never been accessible through supermarkets. We’ve worked with award-winning haircare brands through our branding agency Anatomy StudiosTM over the years and thought to ourselves if we don’t do it, someone else will,” co-founder Katherine Ruiz said. “As people who care a lot about our hair it was a non-negotiable that our formulas had to perform like they do in salons without breaking the bank. We are not afraid to say we’re the best performing product in the supermarket, and so do our customers.”
Available at Coles supermarkets across Australia, each product includes high-quality, nourishing ingredients that are tailored to specific hair-needs such as repair, volume or hydration. “People Haircare takes pride in communicating that all products are not tested on animals.
“Good hair shouldn’t cost a month’s rent or four hours in the bathroom. What good hair needs is high-quality formulas at affordable price points. Because everyone and every hair type should have access to premium hair care.”
People Haircare is Australian made, owned and manufactured, and available exclusively through over 800 Coles supermarkets nationally.
Also new to the range is the All-In-One Leave In Treatment, an innovative plant based formula designed to cater to all hair types making it a go-to solution for effortless daily hair care.
The All-In-One Leave In Treatment is infused with Nettle Extract and Ginseng to create “lustrous shine, helps tame frizz, provides deep moisturisation and hydration, strengthens the hair shaft, minimises split ends, effortlessly detangles knots, boosts body and volume, and effectively repairs damaged strands.”
