Australians have again declared Sanitarium Weet-Bix their ‘Most Trusted Breakfast Food’, marking it now the 13th consecutive time the 97-year-old iconic breakfast cereal has secured the title in the annual Reader’s Digest Most Trusted Brands survey.
For the first time this year, Australians have named Sanitarium So Good™ as their Most Trusted Plant Based Milk, taking out top honours in the newly introduced Plant Based Milk category.
“We are thrilled with this endorsement from our consumers. So Good is now not only Australia’s leading plant-based milk brand enjoyed by millions every day, but it’s also Australia’s most trusted plant-based milk,” said Nicole Toby, Senior Brand Manager, Sanitarium So Good.
Sanitarium introduced Australia’s first soy milk nearly 40 years ago and has been a pioneer in the plant milk category ever since. So Good’s range continues to lead with innovation and taste, offering nutritious, dairy-free alternatives that suit a variety of lifestyles and preferences.
Meanwhile, Sanitarium Weet-Bix continues its reign as the breakfast food Australians trust most. “We’re honoured to receive this award for the 13th year in a row. Australians young and old have long been proud to call themselves Weet-Bix kids and nearly 100 years after Sanitarium launched its now-iconic wholegrain cereal, it still represents simple, honest nutrition for the whole family,” said Jessica Manihera, Sanitarium Head of Marketing & Communications ANZ.
“Made here in Australia from top-quality Australian grown wheat, Weet-Bix is 97% wholegrain, a natural source of fibre, and provides a good source of iron and B vitamins – all while being low in sugar and offering shoppers unrivalled value in each box. We know that consumers can trust in the goodness that is in a box of Weet-Bix and our retaining their trust for another year is as valued by us as the first time we were named.
“Weet-Bix has been a staple breakfast choice in Aussie households for decades – and families know they can trust it because it helps to fuel growing Aussie kids to get the most out of every day, be it in a bowl, a smoothie, a slice or their favourite overnight Weet-Bix recipe.
“The awarding of the inaugural Readers Digest Most Trusted Award to Sanitarium So Good Plant Based Milk in this new category is a reflection of how we have continued to evolve our offering in this category,” said Ms Manihera.
Sanitarium also supports the whole person health of families through its free Wholicious Living and Recipe of the Week e-newsletters, which are packed full of recipes, health and nutrition advice and information from Sanitarium’s in-house team of Accredited Practising Dietitians. To sign up, visit sanitarium.com/au/health-nutrition/nutrition/wholicious-living.
For more information about the Reader’s Digest Trusted Brand Awards, visit trustedbrands.com.au.
