Tuesday, June 18, 2024

Seoul Tonic debuts with Endeavour Group

Premium beverage and lifestyle brand Seoul Tonic has launched a trial partnership with leading drinks retailer Endeavour Group.

Home to Australia’s largest retail drinks network under the Dan Murphy’s and BWS brands, Endeavour Group will begin stocking Seoul Tonic across NSW and Victoria, bringing Seoul Tonic’s total stockists to over 150 retailers.

Seoul Tonic combines the juice of two whole Korean pears with hovenia dulcis (oriental raisin) to deliver a disruptive, innovative, sustainable and 100% natural product based on a seventh-century remedy for hangovers, anti-inflammation and overall wellbeing.

Seoul Tonic founder and CEO Sophie Hood says: “We’re absolutely thrilled to commence this trial with Endeavour Group and see Seoul Tonic stocked in retailers across New South Wales and Victoria. Having our bespoke, all-Korean product in BWS and Dan Murphy’s outlets is an incredible opportunity to get more Australians making proactive decisions around their drinking habits. We’re excited to help people keep their health up, while letting their hair down.”

Launched in late 2022, Seoul Tonic has been making its way onto retailers’ shelves steadily, with the Endeavour Group partnership bringing the tally of stockists to 130. The Sydney-based business sources its bespoke product direct from Gyeongju, South Korea.

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