Entries are now open for Shop! ANZ’s 24th annual Retail Marketing Awards, with the best in Australian retail marketing campaigns to be recognised across 26 categories, covering physical displays and shopper experience.
The prestigious Shop! Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing. Open to both Shop! ANZ members and non-members, entrants vie for distinguished Gold, Silver and Bronze prizes, in addition to the Award’s highest honour, the Tom Harris Retail Marketing Award.
Winners will be presented with the prestigious ‘Point’ trophy, launched earlier this year, with the Awards Gala Dinner to be the first time in more than a year that Australian retailer marketers have had to come together physically to celebrate the trial, challenges, and most importantly, successes of 2021 amid tough circumstances.
The 2021 Awards will also see the return of two relevant and popular categories to the Awards – ‘Field Marketing’, which took a brief hiatus in 2020, and ‘Campaign Response to a Covid-19 Changing Shopper’, which recognises the challenges presented to marketers by the ongoing pandemic.
Shop! ANZ General Manager Carla Bridge says that while the second half of 2021 has been challenging for many, some stand out work has emerged from the retail marketing space.
“2021 has been a year of ups and downs, but retail marketers in Australia and New Zealand have taken it all in their stride and continued to build strong, relevant campaigns and point of sale to engage shoppers and their changing mindsets,” Ms Bridge said.
“All retail marketers have had to adapt new and existing campaigns encompassing everything from pre-store, instore and post-store to entice customers in new and different ways as they navigate the new retail landscape that has been left by the Covid pandemic.”
Submissions are open from October 2021 to 17 January, 2022. Entries must have been in field in the period between 1 January, 2021 and 31 December, 2021. Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers, and retailers are eligible to enter the Awards.
Winners will be announced at retail marketing’s night of nights, the Shop! Awards Gala Dinner on 31 March, 2022.
Tickets can be purchased at shopassociation.org.au/events/2021-awards-gala-dinner. Bookings made before 31 December receive a 10% Early Bird discount.
Awards criteria, and step by step guides on how to enter the Awards online are available at shopassociation.org.au/enter-awards.
For more information, or to enter the Awards, visit shopassociation.org.au/about-awards.