Out-of-home media business Shopper Media Group is teaming up with the artificial intelligence-powered wireless network, Mist.
Together they will offer wifi, analytics and location-based services across the company’s portfolio of Australian shopping centres.
Shopper Media Group says that by deploying Mist’s Learning Wireless Network in conjunction with Smartlite digital displays, it can now offer “the most advanced integrated wifi and digital-media solution in out-of-home (OOH) advertising”.
The company says this will help drive deeper engagement with shoppers through personalised location-based messaging and the use of real-time traffic analytics.
Mist currently provides wifi and location services using virtual Bluetooth Low Energy (LE) technology to businesses across all industries worldwide. Shopper Media Group says it’s one of the first companies in Australia to deploy Mist technology. It aims to provide a best-in-class wifi solution and AI-powered infrastructure to its national network of shopping centres.
Shopper Media Group CEO Ben Walker said, “The partnership makes perfect sense for the company, which has been disrupting Australia’s established OOH advertising market with its sophisticated and differentiated solution. Shopper Media Group currently boasts a portfolio of more than 240 shopping centres, reaching local communities across the country.
“We’re incredibly excited to be working with Mist as they share the same drive to create, innovate and provide service leadership using groundbreaking AI-driven technology. The Mist platform powers our market-leading analytical capabilities and Smartlite panel content, delivering advanced insights and services never seen before in Australian shopping centres, including push notifications to shoppers using virtual Bluetooth LE technology and real-time shopper tracking.
Mist Marketing Vice President Jeff Aaron said, “We’re excited to work with strategic partners like Shopper Media Group to bring this technology to the mass market. We look forward to similar successes across the Australian market.”