Simply Wholesome Pantry has announced two major milestones: a national rollout into independent supermarkets across Australia, and the launch of its new direct-to-consumer online store.

Following strong demand and rapid growth since launching in Woolworths supermarkets in early 2024, Simply Wholesome Pantry is making it easier than ever for Australians to access its range of nutritious pantry staples. Customers can now find the brand’s full range in select independent supermarkets as well as online, delivered straight to their door via the brand-new e-commerce store.

“We’ve always believed in making healthy eating simple and accessible,” says co-founder Sarah Pound. “The combination of a strong independent retail footprint and our new online store means more Australians can enjoy nourishing meals, no matter where they live.”

The full Simply Wholesome Pantry range includes everything from flavour-packed recipe bases that simplify weeknight dinners, to quick cook grains like Gluten Free couscous, instant nourish bowls and air-popped quinoa and rice cakes.

Simply Wholesome Pantry is set to unveil a range of new products later this year.

“Our new online store also gives customers access to a growing library of simple, nourishing recipes, each one developed specially for the range to make healthy eating easy and delicious,” said Ms Pound “Each product is designed to take the stress out of mealtime, using real ingredients and fuss-free prep helping time-poor families and individuals enjoy delicious, nourishing meals with ease.”