Smith’s has once again teamed up with Netflix, this time launching three new limited-edition flavours to celebrate the arrival of season two of ‘Squid Game’. 
Inspired by Netflix’s “most popular show ever” and its infamous characters, the Squid Game range includes:
- The “crispy” Front Man’s Fried Chicken
- The “delectable” Masked Guard BBQ Pork Belly
- The “crunchy” Red Light, Green Light Double Crunch Chilli + Lime
Each of the packs are emblazoned with the images of their Squid Game inspired characters and will be available for the next six months.
“Streaming and snacking are the perfect combo,” says PepsiCo Snacks & Beverages Senior Brand Manager Bridget McBride.
“The first season of ‘Squid Game’ was the most iconic Netflix series. And what better snack to partner on the next series than Aussie’s most iconic chip. So, we say ‘let the tasting begin’ with these fun new flavours inspired by Squid Game’s most iconic characters.”
The campaign and new product variants extend the successful Smith’s and Netflix partnership that began with limited-edition ‘Rebel Moon’ inspired flavours earlier this year. The new Smith’s x Squid Game range is now available to purchase from Coles, independent retailers and convenience retailers.