Mars Wrigley’s has released a new Snickers flavour that is exclusive to the Australian market: Snickers Coffee.
Crafted with care at Mars Wrigley’s iconic Ballarat factory, the new flavour is a delicious nod to coffee lovers across the country. Snickers Coffee features coffee flavoured nougat, crunchy peanut, smooth caramel, and rich milk chocolate.
Mars Wrigley’s Research & Development team spent two years perfecting the balance of coffee and classic Snickers ingredients, running through 13 different prototypes to ensure that the nougat and rich coffee flavour was balanced just right.
Mars Wrigley Research & Development Director, Chris Hutton said the flavour has been developed exclusively for Australians, by Australians.
“We know how much Aussies love their coffee, and after two years of development and 13 different product prototypes, we’re excited to bring this new twist on Snickers to life,” he said.
“Snickers Coffee Flavour is a proudly Australian-made product, formulated by our local team in Ballarat to deliver on both taste and sustainability, and we can’t wait for fans to try it.”
The new variant launched in 7-Eleven stores this week and will roll out to leading supermarkets, independent retailers and convenience stores in February 2025.