Flavoured milk brand OAK, part of Lactalis Australia’s portfolio, is turning up the heat this winter with a campaign that dares Aussies to experience their favourite flavoured milk hot.

The brand’s cheeky mascot, Teddy, will be front and centre across large format sites and street furniture, making sure this bold new way to enjoy OAK is impossible to ignore.

As part of the Heat Your OAK campaign, an interactive bus shelter in Melbourne will let commuters blast hot air and light up heating elements –creating a real-time, hands-on ‘HOT OAK’ moment.

Meanwhile, in Sydney, the brand has wrapped double-decker buses and triggered weather-based ads to hit just when the chill sets in.

“We’re not just turning up the heat on OAK – we’re putting our brand right where the action is,” said Mal Carseldine, CEO of Lactalis Australia.

“By being brave with new media, we’re turning everyday moments into fun, unexpected conversations with our consumers.”

The campaign’s heating up online too, with a high-reach Meta blitz showing just how easy it is to warm your OAK – microwave, stovetop, or milk frother (fancy!). Over on TikTok, creator collabs are bringing the laughs, serving up cosy HOT OAK moments with a side of irreverent humour that’s hitting just right with Aussie fans.

Heat Your OAK runs nationally throughout June and July.