Sour Patch Kids grows range with space-themed addition

Sour Patch Kids has launched Space Kids, the brand’s first offering of dual-flavoured foams alongside the “iconic” dual-flavoured jellies in space-themed shapes.

Aligning with tonight’s Super New Moon, Sour Patch Kids Space Kids offers four flavour pairings: peach and cream, strawberry and blackcurrant, pineapple and orange and watermelon and lime.

“We’re delighted to announce the launch of Space Kids as part of our expanding collection of Sour Patch Kids products,” says Mondelēz International Senior Marketing Manager Kelly Graham.

“We’ve taken one giant leap with the launch of dual-flavoured foams and jellies, but with the classic sour-sweet gone twist.

“We’re so excited for Aussies to try the new range and to hear their thoughts on the new flavour and texture combinations. And while our ambition may not be like landing on the moon, we’ve taken great steps to provide Aussies with an out of this world tasting experience.”

Sour Patch Kids Space Kids are promoted as Australian made featuring no artificial colours or flavours. They are now available at Coles, Woolworths and independent supermarkets in a 190g pack for RRP $4.