SPAR Hungary has completely revamped its career website and recruitment processes to reach potential employees more effectively, while maintaining a people-centric approach.

The company’s goal is to support both applicants and the HR team with the most advanced technological solutions – whether it’s for applying, selection, or onboarding.

“SPAR Hungary is one of the largest employers in the country, with nearly 14,000 employees,” said Ildikó Kállai Szijjné, head of HR at SPAR Hungary.

“For us, human resources are not merely an operational matter, but a strategic asset. That is why we place special emphasis on ensuring that even the recruitment process reflects the company’s professionalism, people-centric approach, and commitment to innovation. The aim of the newly introduced developments is to engage future employees across the country even faster, more efficiently, and in a more personalised way.”

The new recruitment software fully digitises HR administration by covering the entire selection process, from position approval to sending out job offers. The system allows for quick, targeted management of job advertisements, real-time tracking of candidates’ statuses, and digital acceptance of offers.

SPAR Hungary also integrates cutting-edge technologies into recruitment: AI-supported job advertisements and interactive avatars help authentically showcase the company culture. The AI-driven ads reach candidates in a personalised way, while the avatars provide an engaging experience of the company’s values and daily life.

Internal development efforts at SPAR Hungary go beyond recruitment: the company places strong emphasis on employee education and growth. The SPAR Online Academy is a digital platform accessible to all employees. In 2024, colleagues completed over 65,000 digital learning modules, dedicating a total of more than 34,000 training hours to online learning.

The SPAR Online Academy integrates a mentoring and onboarding programme as well as the Procurement Academy, offering new employees and managers the opportunity to evaluate the training process, thus supporting high-quality integration. Learning-dedicated devices, such as store tablets, are available in every store to ensure access for all staff.

SPAR Hungary’s goal is not only to bring employees into the organisation but to foster their long-term development within it. The company is expanding its e-learning offerings further, with particular attention to competency development and incorporating topics raised by employees into the learning materials.