Friday, June 14, 2024

SPC enters frozen snacks category with new STREET EATS brand

SPC is entering the frozen snacks category for the first time with the launch of its new STREET EATS brand.

Celebrating Australia’s multiculturalism, its passion for quality food and ingredients using authentic flavours, the STREET EATS range of snacks will deliver “delicious” and convenient frozen mealtime experiences.

The company’s first foray into frozen snacks – STREET EATS Mexican Style Chicken Chipotle Quesadillas and STREET EATS Mexican Style Beans & Cheese Quesadillas – are now available exclusively at Coles stores nationally and online.

The launch of the STREET EATS brand will be supported in Coles with in-store activity, catalogue support as well as an above the line campaign including out of home advertising.

“We are excited to be entering the frozen snacks category for the first time with the STREET EATS brand. Embracing Australia’s rich cultural diversity STREET EATS combines quality ingredients and authentic flavours to serve up meal and snack time experiences that are both delicious and convenient,” says SPC Marketing Director Peta Allsopp.

“We are thrilled to be launching into Coles stores across Australia and online with the first two products in the range – STREET EATS Mexican Style Chicken Chipotle Quesadillas and STREET EATS Mexican Style Beans & Cheese Quesadillas which are now both stocked in the freezer aisle.

“So often when we are at work, home, studying or at play we reach for the same old boring tired meals and snacks out of familiarity and a sense of routine but STREET EATS Quesadillas becomes a delicious foodie adventure prepared in less than 10 minutes,” Ms Allsopp said.

A good source of protein, STREET EATS Mexican Style Chicken Chipotle Quesadillas are flavour-packed quesadillas with “delicious” chipotle chilli spiced chicken, melty cheddar cheese, corn and rice wrapped in a “tasty” tortilla.

Suitable for vegetarians, STREET EATS Mexican Style Beans & Cheese Quesadillas are flavoursome quesadillas loaded with tasty tomatoes, black beans, kidney beans, capsicum and delicious cheese encased in a tortilla.

Containing no artificial colours or flavours, STREET EATS Mexican Style Chicken Chipotle Quesadillas and STREET EATS Mexican Style Beans & Cheese Quesadillas (RRP $7.95 each) are available frozen in 2-packs exclusively at Coles stores nationally and online.

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