SPC has announced the launch of the Aussie-first, Vegemite Baked Beans. The partnership comes as SPC looks to inject some fun back into the baked beans aisle.
SPC Marketing Manager George Dimkin says: “Teaming up with Vegemite to create the most Australian canned product out there is an exciting milestone in SPC’s long and proud Aussie heritage. We’re expanding the variety of baked beans available which is sure to give Aussies a reason to fall in love with baked beans all over again.
“Whilst we’re drawing upon the iconic taste of Vegemite, that classic rich SPC flavour stays true blue, all the way through, creating the ideal Aussie combination which can be enjoyed at breakfast, lunch and tea.”
As a product with a 4-star health rating, each can of Australian-made Baked Beans and Vegemite provides “a strong source of protein, is an excellent source of fibre, 99% fat free, contains no artificial flavours, and is made from 4.3 servings of veggies.”
Vegemite Marketing Manager Jacqui Roth says: “We know that Aussies love eating Vegemite with baked beans on toast, so it was a no brainer to partner with SPC on this exciting new product. Now Aussies can get their much-loved Vegemite baked beans hit in a convenient can. Just heat them up and eat for the perfect wholesome snack. We can’t wait to see how Aussies respond to this flavour match made in heaven.”
The ultimate Aussie mashup is now available on supermarket shelves nationally: 425g SPC Baked Beans & Vegemite in Rich Tomato (RRP$1.70), and 4x220g SPC Baked Beans & Vegemite in Rich Tomato (RRP$5).
For more information visit aussiemashup.com.au.
