Wednesday, February 28, 2024

Starbucks launches ready-to-drink iced coffee

Starbucks has unveiled its signature iced coffee in a convenient on-the-go format. The launch brings the iconic Starbucks Frappuccino to retail, a “delicious, perfectly blended coffee with creamy milk and just the right amount of sweetness.”

The new Starbucks Frappuccino iced coffee range is the result of a collaboration between Nestlé and Starbucks.

Nestlé will exclusively market, distribute and develop the Starbucks ready-to-drink coffee beverages in Australia, leveraging its local footprint and distribution.

Nestlé General Manager of Dairy Rebecca Dobbins says, “Through this new collaboration, Nestlé and Starbucks are bringing Australians the signature taste of Starbucks coffee in an easy, ready-to-drink format.

“These new products will enable us to grow our younger consumer segment, with a tailored and new beverage offering. We are confident Australian coffee lovers will love these products in the summer months when a cold beverage is perfect for on-the-go.”

Ready-to-drink coffee is a fast-growing category in Australia and Starbucks will continue to develop a strong innovation pipeline to further grow the category.

The launch will be supported by a media and influencer campaign to drive awareness of the new format.

Starbucks Frappuccino is available in two flavours – milk coffee latte and mocha – in 280mL bottles for RRP $4.25. It is available to purchase at Woolworths, IGA, 7-Eleven, BP and EG Group.

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