Streets®, part of The Magnum Ice Cream Company (TMICC) – the “world’s largest” ice cream company – is “raising the bar” for premium ice cream in Australia with the launch of Cremissimo. Designed for Australians who appreciate rich flavours and beautifully crafted textures, the launch reinforces Streets’ commitment to “elevating everyday moments with exceptional ice cream experiences”.

“With Australia’s premium ice cream tub category growing at around +6.1% YoY, Cremissimo arrives at a time when consumers are increasingly seeking richer flavours, sophisticated textures and an indulgence they don’t need to wait for a special occasion to enjoy,” according to the brand.

Cremissimo launches with five “irresistible” flavours. Each 1L tub has “a smooth and creamy texture, a distinct ice cream base paired with addictive inclusions and sauces”:

• Vanilla with Crème Anglaise – Madagascan vanilla ice cream with dreamy swirls of vanilla crème anglaise.
• Chocolate with Choc Flakes – Velvety milk chocolate ice cream swirled with rich chocolate sauce and choc flakes.
• Salted Caramel with Honeycomb – Indulgent vanilla ice cream with delicious swirls of salted caramel sauce and honeycomb pieces.  
• Affogato with Cookie Crumb – Smooth vanilla ice cream swirled with irresistible espresso sauce and cookie crumbs.
• Pistachio with Crushed Biscuit – Rich pistachio flavoured ice cream with sensational swirls of pistachio sauce and crushed biscuit.

The launch reflects the company’s ambition to bring more excitement and choice to the freezer aisle, The Magnum Ice Cream Company General Manager ANZ Scott Mingl said. 

“At Streets, we’ve been making ice cream for Australians for generations, and we take a lot of pride in growing the category through great quality and thoughtful innovation. As we build our future as an independent ice cream company, having our R&D team right here in NSW means we can move faster and create products inspired by the flavours Australians already know and love. 

“It’s been a long time since we last launched a brand new indulgent tub in Australia. Premium innovation is central to our growth strategy, and Cremissimo signals what consumers can expect from us going forward.”

Behind Cremissimo is Streets’ locally based NSW R&D team, which plays a critical role in shaping the brand’s innovation pipeline. Drawing on decades of technical expertise in ice cream formulation and manufacturing, the team developed Cremissimo through a rigorous program of product testing and pilot plant trials.

The Magnum Ice Cream Company R&D Lead Luke Cartwright said the team set out to create a premium tub that truly reflects what Australian consumers are looking for.

“Across the premium category, we’re seeing strong demand for richer, more indulgent flavours, and Cremissimo has been developed with that in mind. We invested significant time developing, trialling and testing Cremissimo here in Australia to ensure each flavour is tailored to local preferences.”

“Perfect for sharing (or not), it’s time for Australians to make their own ‘Cremissimo’-ment because the best moments deserve the best ice cream.”

Cremissimo 1L tubs are available at Coles, Woolworths and independent supermarkets nationally.