Strikeforce welcomes new Chair

Media Release

“Strikeforce, the leading field sales, merchandising and shopper marketing solutions agency, is delighted to announce that it has appointed Craig Hart to the position of Chair and independent non-executive Director.

Craig has first-hand experience of the marketing services industry having been a former MD of CPM Asia Pacific, a direct sales and retail activation agency. Craig later worked for the NYSE listed Omnicom Group across Asia where he was for 8 years the Head of Retail Agencies and responsible for agency acquisition and development. Craig went on to run a division of Photon that included the retail and field marketing agencies in Australia and UK.

More recently Craig has been involved in a diverse range of corporate advisory and capital raising assignments leveraging his legal and commercial experience.

Strikeforce CEO and MD, Matt Lloyd, commented, “Great to welcome Craig. His actual and relevant experience in our industry together with his corporate advisory experience will help us with our strategic development of the business. Having both attributes was unusual in the numerous candidates we reviewed.”

On his appointment Craig said….”I am delighted to join the team that Matt has assembled at Strikeforce. It is pleasing to join a business that has a clear view on the importance of charting a future strategic direction that is beneficial for both its clients and its staff.”

Source: Strikeforce.