Tuesday, June 18, 2024

Suntory BOSS Coffee launches Rainbow Mountain Blend

Frucor Suntory is broadening its range of ready to drink coffee in Australia and New Zealand with the introduction of the popular Suntory BOSS Coffee Rainbow Mountain Blend. The new addition is following a surge in social media requests from Suntory BOSS Coffee fans, after they had experienced the iconic brew during trips to Japan.

Suntory BOSS Coffee’s Rainbow Mountain Blend is a signature blend iced latte with a full-bodied flavour profile, crafted exclusively with beans from seven different and unique growing regions in Guatemala, it is an expertly crafted brew that has become a fan favourite for its smooth flavour and unique, colourful packaging.

Rainbow Mountain Blend beans are grown in different climates to produce diverse flavour profiles, before being roasted and brewed using Suntory BOSS Coffee’s flash-brew method, in which coffee is brewed hot to unlock flavours and rapidly chilled to preserve them.

Head of Marketing Energy and Transformation at Frucor Suntory – Oceania, Josh Wheeler, says Rainbow Mountain Blend is both the most requested flavour by consumers in Australia and the second[1] most popular canned coffee brew in Japan.

“Rainbow Mountain Blend is a smooth, full-bodied coffee achieved through a complex variety of beans, balanced with a splash of milk and a touch of sweetness. It is the most highly recognised and requested flavour from our Australian consumers, and we are thrilled to bring this much-loved product to Australia,” he said.

“With the introduction of Rainbow Mountain Blend into Australia, our customers can now experience more of the unique flavour, culture, and the unique taste behind Japanese canned coffee. Suntory BOSS Coffee Rainbow Mountain Blend is available in the original Japanese format of a smaller 179mL can, created to be the perfect size for its carefully honed flavour profile. This iconic coffee brew is the true taste of Japan.”

Suntory BOSS Coffee honed its expertise in Ready-To-Drink (RTD) Coffee from coffee beans to the final products, with continued efforts to improve every aspect of the process and pursue the best quality RTD coffee can offer. The RTD Coffee category is on a growth trajectory, growing at 37.9% in Australia[2], with Suntory BOSS Coffee a key driver of category performance, growing at +40.8%2 and delivering more absolute dollar growth than any other brand. Suntory BOSS Coffee is currently the market leader of ready-to-drink coffee in Australia, with a 59.5%2 share in the RTD coffee category. Suntory BOSS Coffee products include Iced Caramel Latte, Iced Double Espresso, Iced Vanilla Latte, Iced Latte and Iced Long Black.

Suntory BOSS Coffee Rainbow Mountain Blend is available at major retailers and convenience stores across Australia and New Zealand.

[1] Source: Intage iCanvas Sales amount, Volume of liquid 1/10/2022 ~ 30/9/2023.

[2] Source: Circana scan – Dollar sales – AU Grocery + Convenience – MAT to 03/09/23.

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