Suntory has officially launched its new $3 billion multi-beverage business in the Australian marketplace, Suntory Oceania.

Announced in August 2023, the establishment of Suntory Oceania is said to “boldly” respond to the growth potential across Australia and New Zealand. Focused on “igniting” the local beverages sector, Suntory Oceania creates the region’s fourth largest multi-beverage group with end-to-end responsibility for its portfolio of premium spirits, RTD (ready-to-drink) alcohol beverages, juice, water, soft drinks, coffee, energy and sports drinks.

“Our mission is to bring the best of Suntory to Oceania and demonstrate the immense confidence we have in Australia’s growth potential,” says Suntory Beverage & Food Oceania CEO Dai Minato. 

“Our team has delivered incredible results in just over two years – the transformation of a greenfield site to a $400 million state-of-the-art, carbon-neutral facility and the establishment of a new supply chain and commercial model. We have grown our Oceania family to 1500 people, including new Licensed RTM and Advocacy teams.

“At Suntory, our culture is shaped by our unique ‘Yatte Minahare’ spirit, which has encouraged us to dream big and make those dreams a reality for over a century. I’m excited by the ambition of our people, the strength of our brands, and the opportunity to shape new beverage experiences. This is just the beginning.”

With increased local capability and capacity, Suntory Oceania’s 40 market-leading brands, including premium Japanese whiskies, Suntory -196 RTD, Jim Beam, Maker’s Mark, Canadian Club, V Energy, Maximus and Suntory BOSS coffee, are positioned to meet consumer demand.

“The Australian beverages market is one of the most energetic and innovative in the world. Suntory Oceania gives us the platform to truly ignite the industry,” says Suntory Global Spirits Oceania Managing Director Mark Hill.

“Our Queensland facility complements our global production footprint – which includes distilleries and bottling sites across North America, Europe, and Japan – and will produce more of the drinks Australians love, like those from the rapidly growing RTD category.”

The new Queensland beverage facility, which opened yesterday, is capable of producing 20 million cases per annum at start-up and has the capacity to expand to 50 million cases in the future.

Suntory will launch its new multi-beverage business offering in the New Zealand market in January 2026.