Thursday, May 30, 2024

Superior Liquorice Co spins new novelty

prr1477_ giant liquorice _stacked_rgb-lrAustralian-made brand Superior Liquorice Co is launching a limited-edition Giant Liquorice Wheel in time for Father’s Day.

According to Superior, the 450gm Giant Liquorice Wheel offers a smooth and well-rounded flavour and is an Australian first that is sure to be a real hit with dads across the country.

“The Giant Liquorice Wheel is a unique addition to Superior Liquorice Co’s established range of soft-eating liquorice treats, which have become fast favourites with Australians since launching in 2015,” the brand said.

Produced by sweet specialist Fyna Foods, the product is promoted as being preservative free with all natural colours and flavours.

“Superior Liquorice Co is a quirky and imaginative brand which injects fun back into confectionary for adults, which is why we’ve introduced the extraordinary Giant Liquorice Wheel,” Fyna Foods Australia National Sales & Marketing Manager Benjamin Gibbs said.

“We know Australian dads love liquorice, so this unique product is sure to be a must-have this Father’s Day.”

The Giant Liquorice Wheel is available from mid-August, RRP $8.00.

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