Friday, May 20, 2022

Support of local crucial now

The Australian Made Campaign (AMCL) is urging consumers to throw their support behind local manufacturers and growers as the current Covid-19 situation continues to develop.

Australian Made Campaign Chief Executive, Ben Lazzaro comments that many Australian businesses are restricted in some way and require support.

Over 2800 businesses are licensed to use the Australian Made, Australian Grown logo on thousands of products, across a wide range of product categories.

Mr Lazzaro adds that Australians have access to some of the best products in the world that are made to the highest standards.

Virtual Market a huge success

Australian Made retail supporter, Handmade Canberra, announced last week that its March market would be moving online in a bid to continue to support Australian producers. The ‘Virtual Market’ has been a huge success, offering shoppers access to unique handmade products from the comfort of their home.

Handmade Managing Director Julie Nichols said, “We’re thrilled that 24,000 people visited our Virtual Market over the weekend.”

Australian Made licensee and Handmade Canberra trader, Paudha Healing, a plant-based skincare company, praised Handmade Canberra organisers for adapting quickly and moving the market online.

Owner of Paudha Healing, Renee Tilley, said, “The Virtual Market was a great success for us. Our website traffic was up, with over 70 per cent of users visiting from Handmade Canberra directly, leading to a massive 360 per cent increase in online revenue.  We also gained access to many new customers, even one from the UK, and were able to increase in our social media following.”

Partnerships work in trying times

To help the growing number of Australian businesses finding themselves working remotely, Australian Made licensee, frank green has teamed up with local cafe, ST ALi, to create an exclusive gift set containing a multi award-winning frank green ceramic reusable cup and a bag of ST ALi’s famous coffee.

To find locally made goods, visit Australia’s biggest online directory of genuine Aussie products at www.australianmade.com.au.

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