Australia’s largest fresh sushi retailer, Sushi Izu, has launched a new range of barramundi sushi and sashimi that is available nationally across more than 230 Sushi Izu locations in Woolworths supermarkets.

The range expands on Sushi Izu’s existing partnership with sustainably grown, saltwater Humpty Doo Barramundi from the Northern Territory.

The range marks the first time barramundi has taken centre stage in a national sushi retailer, bringing a distinctly local flavour to a category traditionally dominated by salmon and tuna, bucking the existing status quo in the sushi category and offering a new choice for Aussie consumers.

World-renowned chef and brand ambassador for Humpty Doo Barramundi, Jason Roberts says the partnership gives sushi lovers even more variety, especially for people who are looking to go beyond the usual of salmon, tuna and prawn options.

“Australians are a nation of foodies who love discovering new flavours. Barramundi has all the makings of the next big trend in sushi – it tastes incredible, it’s sustainably grown and it puts our most iconic fish firmly in the spotlight,” he said.

The range made its debut in Sushi Izu’s standalone concept store in Sydney’s Summer Hill earlier this year, and then launched in Woolworths stores across Queensland in April, before extending nationally.

Damien Blakeney, General Manager of Sushi Izu, says the response from consumers to-date has been “incredible”.

“The. Australians love their sushi and are always on the lookout for new lunch and dinner options with unexpected flavours,” he said. “The taste, texture and provenance of this range has been a big hit with our customers – taking it national was a natural next step.”

Available now, the Sushi Izu Humpty Doo Barramundi range includes:

• Crispy barramundi inside-out rolls drizzled with sushi sauce
• Aburi barramundi nigiri topped with zesty yuzu kosho
• Yuzu-inspired barramundi ceviche with a fresh citrus kick
• Barramundi sashimi
• Barramundi nigiri.